Principles and Scope

We want everyone who supports us, or who comes to us for support, to feel confident and comfortable with how we look after personal information.

This Privacy Policy explains how we collect, use and store personal information. Personal information means any information that could identify you.

The Mind in Mid Herts Privacy Policy may change so please remember to check back from time to time. This version was updated on 22 June 2024.

We would also request that if you feel this policy does not respond to all your questions or for more information, please request to see the following policies which also relate to privacy and confidentiality:

No.7 Communications and Social Media Policy
No. 8 Confidentiality and Data Protection Policy
No. 34 Information Governance Policy

Who we are

Here at Mind in Mid Herts (MiMH’s), we are committed to protecting your personal information and making every effort to ensure that personal information is processed in a fair, open and transparent manner.

We are a “data controller” for the purposes of the Data Protection Act 2018 and the UK General Data Protection Regulation (“Data Protection Law”). This means that we are responsible for the processing of your personal information.

For further information about our privacy practices, please contact our Data Protection Officer by:

Writing to the Officer Manager, Calling us on 03303 208100

Emailing to [email protected]

How we collect information about you

Everything we do, we do to ensure that we can help people experiencing a mental health problem get both support and respect. We want to make sure you receive the communications that are most relevant to you, be it through visiting our website or receiving emails, post or phone calls. We want to make sure you receive the best attention when you book on an event, become a member or donate.

We collect information from in the following ways:

When you interact with us directly: This could be if you ask us about our activities, register with us for training or an event, donate to us, ask a question about mental health, purchase something, complete a survey providing feedback on our services, apply for a job or volunteering opportunity or otherwise provide us with your personal information. This includes

when you phone us, visit our website, make a purchase from our shops, or get in touch through the post, or in person.

When you interact with us through partners or suppliers working on our behalf: This could be if you access a service such as the National Mind Infoline which is delivered through a trusted organisation working on their behalf and always under their instruction.

When you interact with us through third parties: This could be if you provide a donation through a third party such as Just Giving or one of the other third parties that we work with.

When you visit our website: We gather general information which might include which pages you visit most often and which services, events or information is of most interest to you. We may also track which pages you visit when you click on links in emails from us. We also use “cookies” to help our site run effectively. There are more details below – see ‘Cookies’.

We use this information to personalise the way our website is presented when you visit to make improvements and to ensure we provide the best service and experience for you.

Wherever possible we use anonymous information which does not identify individual visitors to our website.

From other information that is available to the public: to tailor our communications with you to your background and interests we may collect information about you from publicly available sources or through third party subscription services or service providers (we have provided further details about this below – see ‘Profiling: Making our work unique to you’).

Information we collect and why we use it

Personal information we collect includes details such as your name, date of birth, email address, postal address, telephone number and credit/debit card details (if you are making a purchase or donation), as well as information you provide in any communications between us. You will have given us this information while donating, registering for an event, placing an order on our website or any of the other ways to interact with us.

We will mainly use this information:

To process your donations or other payments, to claim Gift Aid on your donations and verify any financial transactions.

To provide the services or goods that you have requested.

To update you with important administrative messages about your donation, an event or services or goods you have requested.

To comply with the Charities (Protection and Social Investment) Act 2016 and follow the recommendations of the official regulator of charities, the Charity Commission, which require us to identify and verify the identity of supporters who make major gifts so we can assess any risks associated with accepting their donations.

To keep a record of your relationship with us.

Where you volunteer with us to administer the volunteering arrangement.

If you do not provide this information, we will not be able to process your donation, sign you up for a particular event or provide goods and services you have requested.

We may also use your personal information:

To contact you about our work and how you can support (see section 8 on ‘Marketing’ below for further information).

To invite you to participate in surveys or research. Sensitive Personal Information

If you share your personal experience or the experiences of a friend or relative, we may also

collect this health information. If you provide us with any Sensitive Personal Information by telephone, email or by other means, we will treat that information with extra care and confidentiality and always in accordance with this Privacy Policy.

You can of course decide if you want to remain anonymous, if you are happy to share your personal details with staff members or if you would like us to share your story with the media or other parties as part of our work telling people’s personal stories about mental health (for example, on our blog).

A special note about the Sensitive Personal Information we hold

Data Protection Law recognises that some categories of personal information are more sensitive. Sensitive Personal Information can include information about a person’s health, race, ethnic origin, political opinions, sex life, sexual orientation or religious beliefs.

If you contact us at through more general communications with us such as blogs or emails, you may choose to provide details of a sensitive nature.

We will only use this information:

For the purposes of dealing with your enquiry, training, and quality monitoring or evaluating the services we provide.

We will not pass on your details to anyone else without your explicit consent except in exceptional circumstances. Examples of this might include anyone reporting serious self-harm or posing a threat to others or children contacting us and sharing serious issues such as physical abuse or exploitation.

Where you have given us your explicit consent or otherwise clearly indicated to us that you are happy for us to share your story, then we may publish it on our blog or in other media.

Information about Children and Young People

Profiling: making our work more unique to you

We want to improve how we talk to you and the information we provide through our website, services, products and information. To do this we sometimes use profiling and screening methods so that we can better understand our supporters, your preferences and needs to provide a better experience for you.

We may carry out targeted fundraising activities using profiling techniques based on the information that we hold about you. We may also work with third party organisations who provide additional insight, this may include providing wealth screening information or general information about you that is publicly available.

This information can be appended to the information that you have provided which allows us to use our resources more effectively by better understanding the background of our supporters and making appropriate requests based on what may interest them and their capacity to give.

You can of course opt out of this activity at any time. To do this, email [email protected] with the subject line ‘Please stop analysis of my data’ or contacting by phone on 03303 208100.

Legal basis for using your information

In some cases, we will only use your personal information where we have your consent or because we need to use it to fulfil a contract with you (for example, because you have placed an order on our website).

However, there are other lawful reasons that allow us to process your personal information and one of those is called ‘legitimate interests’. This means that the reason that we are processing information is because there is a legitimate interest for to process your information to help us to achieve our vision of, we will work to ensure the mental health of everyone is supported and respected.

Whenever we process your Personal Information under the ‘legitimate interest’ lawful basis we make sure that we consider your rights and interests, as required by law.

Some examples of where we have a legitimate interest to process your Personal information are where we contact you about our work via post, use your personal information for data analytics, conducting research to better understand who our supporters are improving our services, for our legal purposes (for example, dealing with complaints and claims), or for complying with guidance from the Charity Commission.

Cookies

When you first visit our website, we will ask for consent to set any cookies (and to process any personal data collected by these cookies) which are not strictly necessary to make our pages work: you will be able to set your preferences at this stage. Where cookies are strictly necessary, we consider that we have a legitimate interest in processing the personal data they collect.

You can always withdraw your consent by clearing cookies from the cache in your computer and rejecting them next time you visit our site.

We may also use similar technologies to identify when our emails are opened. This allows us to identify whether our marketing campaigns are effective, and we consider that we have a legitimate interest in doing so.

For more information about our use of cookies and tags, different types of cookies, the information they collect and further information about how you can control the types of cookies that are placed on your browser, please see How we use Cookies.

Marketing

We will only contact you about our work and how you can support by phone, email or text message, if you have agreed for us to contact you in this manner.

If you agree for us to contact, you through one of these channels we will send you information about our work and how you can help us to make sure that everyone experiencing a mental health problem receives both support and respect. As well as sharing our latest news, we will contact you about events and fundraising for, our campaigns and the many ways you can shape our work.

However, if you have provided us with your postal address, we may send you information about our work and how you can support by mail unless you have told us that you would prefer not to hear from us in that way.

You can update your choices or stop us sending you these communications at any time by contacting [email protected] or clicking the unsubscribe link at the bottom of the relevant communication. Please note that when you update your communication preferences it can take up to 28 days to take effect across all our systems.

Sharing your Information

The personal information we collect about you will mainly be used by our staff (and volunteers) at so that they can support you.

We will never sell or share your personal information with organisations so that they can contact you for any marketing activities. Nor do we sell any information about your web browsing activity.

We may however share your information with our trusted partners and who work with us or on our behalf to deliver our services, but processing of this information is always carried under

our instruction. We have a Data Protection Impact Assessment process to ensure that they store the data securely, delete it when they no longer need it and never use it for any other purposes. Some examples of where we may share your information are with our partners who help to claim Gift Aidandourpartners who help us to manage our social media accounts.

We enter into contracts with these service providers that require them to comply with Data Protection Laws and ensure that they have appropriate controls in place to secure your information.

Legal disclosure

We may disclose your information if required to do so by law (for example, to comply with applicable laws, regulations and codes of practice or in response to a valid request from a competent authority); or to enforce our conditions of sale and other agreements.

Keeping your information safe

We take looking after your information very seriously. We’ve implemented appropriate physical, technical and organisational measures to protect the personal information we have under our control, both on and off-line, from improper access, use, alteration, destruction and loss.

Unfortunately, the transmission of information using the internet is not completely secure. Although we do our best to protect your personal information sent to us this way, we cannot guarantee the security of data transmitted to our site.

Our websites may contain links to other sites. While we try to link only to sites that share our high standards and respect for privacy, we are not responsible for the content, or the privacy

practices employed by other sites. Please be aware that advertisers or websites that have links on our site may collect personally identifiable information about you. This privacy statement does not cover the information practices of those websites or advertisers.

We use Stripe, Inc as a payment processing partner, to process any payments we receive via our website in accordance with the Payment Card Industry Security Standards. We do not keep any payment information (e.g. debit or credit card details) on our website.

How long we hold your information for

We only keep it if it is reasonable and necessary for the relevant activity, which may be to fulfil statutory obligations (for example, the collection of Gift Aid), to deliver a service to you.

Your rights to remove

You have various rights in respect of the personal information we hold about you – these are set out in more detail below. If you wish to exercise any of these rights or make a complaint, you can do so by contacting our operations Manager by email [email protected] and by phone on 03303 208100. You can also make a complaint to the data protection supervisory authority, the Information Commissioner’s Office, 

Access to your personal information: You have the right to request access to a copy of the personal information that we hold about you, along with information on what personal information we use, why we use it, who we share it with, how long we keep it for and whether it has been used for any automated decision making. You can make a request for access free of charge. Please make all requests for access in writing and provide us with evidence of your identity. This may take up to 2 weeks.

Right to object: You can object to our processing of your personal information where we are relying on a legitimate interest (or those of a third party) and there is something about your situation which makes you want to object to processing on this ground. You also have the right to object where we are processing your personal information for direct marketing purposes. Please contact us as noted above, providing details of your objection.

Consent: If you have given us your consent to use personal information (for example, for marketing), you can withdraw your consent at any time.

Rectification: You can ask us to change or complete any inaccurate or incomplete personal information held about you.

Erasure: You can ask us to delete your personal information where it is no longer necessary for us to use it, or you have withdrawn consent, or where we have no lawful basis for keeping it.

Portability: You can ask us to provide you or a third party with some of the personal information that we hold about you in a structured, commonly used, electronic form, so it can be easily transferred.

Restriction: You can ask us to restrict the personal information we use about you where you have asked for it to be erased or where you have objected to our use of it.

No automated decision making: Automated decision-making takes place when an electronic system uses personal information to decide without human intervention. You have the right not to be subject to automated decisions that will create legal effects or have a similar significant impact on you, unless you have given us your consent, it is necessary for a contract

between you and us or is otherwise permitted by law. You also have certain rights to challenge decisions made about you. We do not currently carry out any automated decision­ making.

Please note, some of these rights only apply in certain circumstances, where one of your rights does not apply, we will communicate the reason to you.

Monitoring

Your communications with our teams (including by telephone or email) may be monitored and/or recorded for training, quality control and compliance purposes to ensure that we continuously improve our customer service standards.

To find out more about this policy and how we look after your personal information, contact our operations Manager at [email protected] or telephone on 03303 208100

Cookie Policy

We use cookies and similar technologies (also known as tags, pixels, beacons and floodlights) on our websites to:

  • Personalise content and digital ads
  • Offer social media features
  • Analyse traffic

This policy refers to both ‘cookies’ and ‘similar technologies’ as cookies.

You can accept all the cookies that we use by clicking on the ‘Accept all’ button on our cookie banner. If you’d rather decide what cookies are set, you can choose by clicking on ‘Manage cookies’ on our cookie banner.

You can opt out of all our cookies (except the strictly necessary ones) by clicking the ‘Reject all’ button on our cookie banner. You can also find out how to control and delete cookies in your browser. If you choose to refuse all cookies, our website might not work as well.

What are cookies? Cookies are small text files. Websites you visit will place cookies on your computer, phone or other devices.

They don’t store or collect information about you (like your name). But they’ll collect information related to:

  • The devices you use to access the internet
  • Your browser
  • Your browsing history

Cookies are widely used to make websites work better for visitors. And to give information to the owners of the site.

What are tags? We use tags to transfer data from our users to external sources like Facebook. We use them to track:

  • How you interact with our websites and digital adverts (for example, when you’ve downloaded content, clicked on an advert or viewed a video)
  • What pages you visit on our website
  • How long you spent on those pages
  • How you got to our website and when you left it

We use this information to monitor how well our digital adverts are doing.

How do we use cookies on our websites?

We use cookies on the websites to:

  • Help users navigate around the website
  • Work out whether the website is working well
  • Gather statistics on how our website is being used, which can help us to improve it
  • Personalise the service we offer by working out which areas of the website are most relevant to you

We also use cookies to make sure we keep your information confidential and secure as you move through secure or password-protected areas of our website.

Some of the cookies that we use are Session Cookies. These are deleted when you close your browser. Others stay on your browser or device until they expire or until you delete them from your browser history. These are known as Persistent Cookies.

All cookies have an owner. You can identify the owner by looking at the domain. The domain is the company or website name in the cookie.

Cookies can be first party. This means they’re owned by the website who set them. Or they can be third-party. This means they’re not owned by the website who set them. We use both first-party and third-party cookies on our websites.

If you haven’t given us permission to set cookies through the cookies banner, we can’t track your visit and how you got here.

If you visit our website using a different device or browser in the future, you’ll need to set your cookie preferences again.

Types of cookies we use

Below is a list of the main cookies we use on this website. The categories we use are based on the International Chamber of Commerce’s Guide for Cookie categorisation.

A cookie is a small piece of data (text file) that a website asks your browser to store on your device. It does this to remember information about you, such as your language preference or login information. Those cookies are set by us and called first-party cookies.

We also use third-party cookies – which are cookies from a different website domain – for our advertising and marketing. We use the cookies listed below.

Strictly Necessary Cookies

We need these cookies for the website to work properly. This means we can’t switch them off. They’re only set when you take certain actions – like setting your privacy preferences, logging into our sites, or filling in forms.

You can set your browser to block these cookies, but this will mean our website won’t work as well.

Performance Cookies

These cookies allow us to count the number of people visiting our website and see where they’re coming from. This helps us to measure and improve the performance of our website and our digital ads.

They help us to:

  • Know which pages are the most and least popular
  • See how visitors move around the site
  • Measure the impact of our digital adverts

If you don’t allow these cookies, we won’t know when you’ve visited or how you’ve reached our website. This means we won’t be able to monitor how well our digital ads or website are doing.

Personalisation Cookies

We use personalisation cookies to track the pages you visit on our websites. We track these so we can suggest relevant content based on the pages you’ve previously visited. If you don’t allow these cookies, you’ll get a less personalised experience on our websites.

Targeting Cookies

“Targeting Cookies” are used by our advertising partners (e.g. Facebook) to collect information about how you use our website (including visits to our information pages) and show you associated adverts on other sites. The information that’s been used to build that profile may also be used to find other people with similar interests to yours so that our adverts can be shown to them too. No directly identifiable personal information is shared with our advertising partners e.g. details such as your email address, but information that uniquely identifies your browser and internet device will be shared. If you do not allow these cookies, you will experience less targeted advertising.

Third party cookies

These enable us to make improvements to our websites, take steps to ensure that our online advertising is cost effective, and provide you with content and ads that we think you’ll find interesting, our sites place cookies which are owned by third-party suppliers.

Further details about the main suppliers that we use and links to their privacy information is provided below:

Google

We use Google’s Marketing Platform cookies so that we can measure the impact of our digital advertising campaigns. This helps us to ensure that the money we spend on digital advertising is cost-effective. They also help us to serve adverts to people who have visited our websites and control the number of times that a website visitor sees an advert.

We use Google Analytics cookies to help us measure how visitors use our websites. This helps us to improve peoples’ experience of using our sites and measure the effectiveness of our digital advertising campaigns. Read Google’s privacy policy.

Meta

We use Meta cookies so we can collect and send information to Meta about actions taken by visitors on our website. We also use Meta cookies to measure the effectiveness of our Meta ad campaigns which, in turn, helps ensure that we’re using our resources effectively.

Meta uses this information to provide services to us and for further processing for its own business purposes. We and Meta are joint controllers of the processing involved in collecting and sending your personal information to Meta using cookies and similar technologies as each of us has a business interest in Meta receiving this information. The services we receive from Meta that use this information are delivered to us through Meta’s Business Tools. These tools allow us to target advertising to you within Meta’s social media platforms by creating audiences based on your actions on our website and allow Meta to improve and optimise the targeting and delivery of our advertising campaigns for us.

Our relationship with Meta. As we are joint controllers with Meta for certain processing, we have entered into an agreement in which we have agreed each of our data protection responsibilities for the processing of your personal information described above; agreed that we are responsible for providing to you the information in this privacy policy about our relationship with Meta; and agreed that Meta is responsible for responding to you when you exercise your rights under data protection law in relation to its processing of your personal information as a joint controller.

Meta also processes, as our processor, personal information that we submit for the purposes of matching, online targeting, measurement, reporting and analytics purposes. These services include processing carried out on the platform when they display our advertisements to you in your news feed at our request after matching contact details for you that we have uploaded to them. These advertisements may include forms through which we collect contact information you give to us.

Further information. The Meta company that is a joint controller of your personal information is Meta Platforms, Inc., 1601 Willow Road, Menlo Park, CA 94025, USA in the UK. For further information regarding Meta and their use of your personal information, please see:

Meta’s UK Controller Addendum for Business Tools which include information regarding how our and Meta’s responsibilities to you are allocated as controllers of your personal information; and

Meta’s Data Policy at www.facebook.com/about/privacy which includes details of the legal reasons (known as ‘lawful bases’) on which the platform relies to process your personal information, together with details regarding your data protection rights.

Managing cookies

You can control which cookies are set by clicking on ‘Cookie Settings’ on our cookies banner. You can amend your settings or withdraw your consent for cookies at any time by revisiting this policy and clicking on the ‘Manage my settings’ button below.

Manage my settings Cookie List

A cookie is a small piece of data (text file) that a website – when visited by a user – asks your browser to store on your device to remember information about you, such as your language preference or login information. Those cookies are set by us and called first-party cookies. We

also use third-party cookies – which are cookies from a domain different than the domain of the website you are visiting – for our advertising and marketing efforts. 

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